Today’s patients are proactive consumers of medical services. They utilize the internet to search for information. They spend time on doctors’ websites. They arrive for their appointments with a list of questions, comparisons of diagnostic and treatment options, and even knowledge (or at least opinions) of the business side of medicine.

They want their doctors to tell them about all diagnostic and treatment options. They want to know about the preparation, the procedure, the recovery experience and reasonable time expectations, and side effects. In short, patients want full and honest disclosure.

When they are satisfied with your answers and explanations, patients tend to participate fully in their treatment and recovery, and take responsibility for their side of it. They are less likely to experience frustration, disappointment, or a sense of having been somehow deceived if something goes wrong. Most important, they develop a sense of allegiance because they feel respected.

It’s emotionally rewarding to have loyal patients, but there are other ways in which patients can reward their doctors. Patient stories and testimonials on your website can positively influence incoming patients. Participating in media interviews, volunteering at patient education events, and becoming certified members of a peer support team are all services that satisfied patients gladly provide when invited.